A trend is a ‘general direction in which a situation is changing or developing'(Oxford English Dictionary 2010). Moreover, in Fashion, this term means ‘fashionable in style’.(Collins Dictionary of the English Language 2010). In the 17th century, it meant “round bend of a stream” (Harper 2019). Nowadays, trends represent an essential part of our mainstream society. Numerous studies have been… Read more

According to Mintel, Adidas has recently produced a sweatshirt made from ‘100% liquefied old clothes’, in a partnership with Stella McCartney, one of the first luxury fashion designers that have been producing garments and accessories sustainably. Their partnership has created a new material, using the technology called NuCycl which consists of ‘purifying and liquifying cotton… Read more