Trend definition

A trend is a ‘general direction in which a situation is changing or developing'(Oxford English Dictionary 2010). Moreover, in Fashion, this term means ‘fashionable in style’.(Collins Dictionary of the English Language 2010). In the 17th century, it meant “round bend of a stream” (Harper 2019). Nowadays, trends represent an essential part of our mainstream society. Numerous studies have been conducted to analyse patterns behind trends, their origins and the way they evolve. As a conclusion, I understood that trends have the capacity to come back for two reasons: Firstly, some of the trends tend to stick around for a longer time because they become ”a classic”. Secondly, trends that come back after a few decades. They are often revisited and therefore can evolve ( the check pattern for example ), and end up being back in style. For my research, I have briefly read Anatomy of a Trend by a sociologist named Henrik Vejlgaard. In his book, he analyses the reasoning behind trend circuits and helps us determine what will become a new ”cool” trend, and what will be a ‘fad’.(Vejlgaard 2007).