We had to do our street style photography at Angel street. It is nearby Shoreditch and the City and living in this area is a popular choice for young moneyed workers. The cost of living there is quite high, and it counts numerous restaurants, bars and shops. We can find major retailers like H&M, Gap, M&S around Angel Centre while Upper Street has independent boutiques and upmarket fashion and chains (Davy 2018).
My groupmates and I took some pictures and asked a few questions to people that represent the best the diversity in terms of style that can be seen on the surroundings of Angel Street. We came across a group of six girls that were dressed in a “hipster” way, a boy that wore designer brands such as Balenciaga and a girl that tended to shop at high street shops.
We’ve put together a questionnaire, in order to collect data about the consumers that shop around Angel Street. The questions we’ve asked them were: “Where do you shop?”; “What’s your favourite brand?”; “Where do you get your inspiration from?”; “Do you shop from any sustainable brands or vintage/charity shops?”. As a result, most of them do shop at vintage stores and charity shops and get inspired by other users of Instagram or on the street. The trends we identified are:
- Oversized/Baggy silhouettes
- Bucket hats and Beanies
- Flared jeans
- Midi/Maxi skirts
- High socks
- Abundant accessories ( rings for men and women as well as earrings and necklaces)
- Denim
- Unisex clothing
- Tote bags
- Shoewear: Buffalo, Dr Martens, Balenciaga, Converse, Vintage boots
To conclude, I may say that this experience made me more comfortable with speaking to strangers. After analysing the trends from this area, this sparked my interest in what it may be like in other places.
CONFUSEDARIA 