According to Mintel, Adidas has recently produced a sweatshirt made from ‘100% liquefied old clothes’, in a partnership with Stella McCartney, one of the first luxury fashion designers that have been producing garments and accessories sustainably. Their partnership has created a new material, using the technology called NuCycl which consists of ‘purifying and liquifying cotton garments’, that process gave them raw material that will be later transformed by a 3D printer. This demarche reflects the urge to differentiate themselves from their competitors, by using innovative technologies to create environmentally-friendly goods.
Another article, from Complex, mentioned an interview with Marco Kormann, the Director of Future Technology Innovation at Adidas. The interview highlighted their newest pair of sneakers, that was made with 4D printers. The material is liquid, it’s called photopolymer, hence it’s solidification when it’s ‘hit by UV lights’. The use of 3D/4D printers, in this case, is not helping the brand with its amount of waste and pollution: unfortunately, this material is not yet recyclable but the company is actively seeking for solutions.
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