Category Archives: Uncategorized

According to Mintel, Adidas has recently produced a sweatshirt made from ‘100% liquefied old clothes’, in a partnership with Stella McCartney, one of the first luxury fashion designers that have been producing garments and accessories sustainably. Their partnership has created a new material, using the technology called NuCycl which consists of ‘purifying and liquifying cottonContinue reading “Adidas brings innovation to the sportswear market.”

I have chosen to review multiple articles discussing the new collaboration between Adidas and Beyonce’s athleisure brand Ivy Park launched in January. Until 2018, Ivy Park was exclusively sold at Top Shop but they discontinued their relationship. The partnership between these two firms produced a gender-neutral collection, which reflects their urge to appeal to aContinue reading “A collaboration with a social impact: Adidas and Beyoncé.”

Key points of the following article: Russia had become one of top-5 largest luxury markets after the rising of prices on oil, a leading economy for the country, in the 2010s.  The Russian Federation has undergone numerous political sanctions concerning the import and export of goods in the country. Today’s Russian currency, the rouble, isContinue reading “The repercussions of the recent economic crisis on Russian luxury and streetwear market.”

I’ve visited Urban Outfitters on Commercial street for my store observation. This store retails garments, lifestyle items, homeware and accessories. It is located nearby Spitalfields market, a highly visited spot by tourists and locals. This pertinent location makes the number of customers higher. Store window. Strengths: The colours used for the display window are adequateContinue reading “Store observation.”

I have chosen the word “Balance“. Its meaning is ‘a state where things are of equal weight or force'(Cambridge University Press 2019). I associate this mood board with balance and it is, in fact, perceivable in the colour palette (between a neutral grey and bright blue, red, yellow and green). The colour ‘grey is a cool,Continue reading “Theming workshop.”

We had to do our street style photography at Angel street. It is nearby Shoreditch and the City and living in this area is a popular choice for young moneyed workers. The cost of living there is quite high, and it counts numerous restaurants, bars and shops. We can find major retailers like H&M, Gap,Continue reading “Street style photography.”

A trend is a ‘general direction in which a situation is changing or developing'(Oxford English Dictionary 2010). Moreover, in Fashion, this term means ‘fashionable in style’.(Collins Dictionary of the English Language 2010). In the 17th century, it meant “round bend of a stream” (Harper 2019). Nowadays, trends represent an essential part of our mainstream society. Numerous studies have beenContinue reading “Trend definition”

The only thing that you should know about me is that I can’t clearly express my thoughts whilst both writing and talking, so don’t expect much sense.